This book re-writes the script. Studying a degree in Product Design at Central St Martin's completely convinced me that designers are all moral-less, capitalists twits and this book actually made me reconsider that view!
The basic premise is this: We can design ANYTHING we need to be COMPLETELY sustainable.

Now that just about re-writes the design brief of everything that has ever been made and implies if it isn't 100% sustainable it has failed the fundamental design challenge. I like ambitious ideas and this book really struck a note with me. Having met Bill McDonough, with his floppy bow-tie and broad US drawl, it's not difficult to see where the 'no limits' attitude comes from. He's a hard hitting eco visionary who's been banging the environmental business drum since before I was born. Although he still drives a Porsche... (hmmm...)

The book covers 'ecologically intelligent design', rubbishing most recycling and as 'downcycling' (an important point in itself) and goes on to explain some of the mind-chilling environmental impacts of current products. It spells out the cradle-to-cradle framework, to help designers see what 100% sustainable really means. It describes this new paradigm and gives examples of some of Bill and Michael's work for Nike (designing a 100% sustainable trainer - even the tiny flakes of rubber which ping off the sole when you are running are designed to feed the plants!), Ford (making the factory a bit more sustainable even if the stuff it's making has a way to go) and a 100% recyclable carpet.

To top it off the book is made from a special plastic polymer which can be sent back to the recyclers, have the ink floated off and be made back into new books! Suffice to say, although it is most certainly not one of the finest works of American literature, Cradle to Cradle: Remaking the Way We Make Thingsis an extremely important book, which should be on the syllabus of every design course, ever. Visit Bill's site for the official description. Designers who do not know about the Cradle to Cradle concept are missing a large part of the picture.

Theme by Danetsoft and Danang Probo Sayekti inspired by Maksimer