Maximising global revenue through the right payment types.
Managing a cross-border eCommerce business brings many challenges on many different levels as merchants make decisions on translation and localisation. But before Heads of eCommerce get to the question of localised content, the question of payments needs answering: how do you provide customers in a variety of domains with access to their preferred payment methods? What are their preferred payment methods? And how can you accommodate different country preferences on one single payments platform?
Agenda – first draft
NOTE: This agenda will be modified as participants confirm according to their priorities, experience and questions.
Part 1: Introductions
► Name, background, outline of main challenges with regard to payments
Part 2: Experience sharing
► How are organisations approaching the question of payment systems? (Is this something that evolves from an old system legacy? Does it give a competitive advantage?, etc)
► Traditional vs. alternative payment systems: how to evaluate what mix is best for your customers and your organisation
► Single platform/provider vs. multiple in different countries? how many payment systems are sustainable? how are peers managing a mix of payment methods?
► Resources and research for customer payment behaviour in new and evolving markets
► Payments and international roll out:
- Which countries promise an easy win?
- How do you integrate your internal systems with country preferences on alternative payment methods?
- Things to look out for on the refunds path in new markets
► Russia: how easy / difficult is this market to enter in terms of payment, corruption and fraud?
► One piece of advice from the more sophisticated players?
- Big wins from fraud management in terms of new market entry / credibility build?
- Biggest lessons learnt on the payment journey?
Part 3: Solutions
► In each of the various categories discussed what solutions have people looked at? Pros and cons of various options?
► How do peers find solution providers?
► How do peers evaluate solutions? Ie does anyone have a checklist for grading solution providers?
Part 4: Wrap up
► Summary of discussion
► 2 takeaways from each participant
► Next steps