Internationalisation White Paper

Managing a cross-boarder eCommerce business brings many challenges on many different levels as merchants make decisions on the best route to market and ways to localise their offering. Digital Boardroom hosted and facilitated a series of discussions with a group of eCommerce decision makers who are all embarking on an international eCommerce roll out. This white paper is a summary of the discussions which were based around:

► Building a global strategy that can be executed locally

► Identifying and testing appetite in new international markets

► What are the big challenges when entering new unknown markets?

► Phasing and resourcing for international roll out

► Customer experience: Is it better to localise or centralise?

► What levels of translation are compulsory to achieve greater market share and which are optional?

► Facilitating a local marketing team managing content

► Balancing your brand promise against warehousing, distribution and returns in different regions

► Increasing the agility of your infrastructure to aid your expansion.


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